One of the growing trends in real estate is to invest in video marketing, and there’s a good reason why. Real estate listings that feature custom video receive 403% more inquiries than their counterparts!
Here’s the interesting part: despite the clear advantage, fewer than 38% of all real estate agents have used video in their marketing.
So why aren’t more real estate agents investing in video? Is it because they don’t care? Is it because they’re bad at running their business?
Of course not!
The reality is that it can be intimidating for anyone to learn something new. Sometimes our inner monologue tells us that “I’ll never be able to do this” or “I don’t have the time right now.”
When it comes to video marketing for real estate, there are even more objections. “I don’t know how to do video editing” or “I’m not sure what shots of the house to take.”
Sound familiar? Truth is, it’s not an uncommon experience to want to try something new, but then fall back into the same old routine. We’ve all been there, and it can be incredibly frustrating.
So how do we break that barrier?
How do we change our inner monologue so that we empower ourselves to take risks, learn something new, and grow?
One of the best ways to learn something new is to learn from someone with experience. Think about it:
When you want to learn how to play piano, you take piano lessons.
If you want to learn how to swim, then you’ll hire a swimming coach.
If you want to become an expert in your field, you become certified.
Having an expert guide you through the process gives you confidence.
Video marketing for real estate is no exception.
Chances are that competitors in your market feel the exact same barriers.
So why not try to do what your competitors are scared to do? Who knows — the advantage might be even greater than you expect!
This is why at Rolla, we’ve been intentional about our onboarding process. Our priority is helping real estate agents like you create high quality video that actually attracts more leads.
Think of the approval process as a guided tutorial. It’s our mission to make sure you get the perfect shots to grow your real estate business.
It’s easier to be bold when you have experts standing behind you, guiding you on the right path.
Still worried about a perceived lack of time?
Let us fill you in on a little secret: we’ve found that it only takes our clients 20 minutes on average to capture the perfect video with just their cell phone!
Only twenty minutes! For many of us, that’s less time than it takes to drive into work.
And the best part?
You don’t have to worry about the editing and customization of your video. In as little as 48 hours, you’ll receive a finished copy of your video that is edited specifically for your needs.
Learning something new may be scary, but once you master it, it becomes second nature. The vast majority of real estate agents who take the plunge into video marketing never look back.
As if that’s not enough, you no longer need to spend thousands on video marketing. You don’t need Hollywood-grade camera equipment or giant studio lights.
You also don’t need
Actors, models, and influencers
Makeup and wardrobe artists
Scriptwriters and directors
All you need is yourself and the smartphone in your pocket.
The barrier to entry has never been lower! If you’re still unsure about your ability to capture video for marketing, think of it this way: you know your phone. You use your phone every day, you already are familiar with the camera functions, and you’re comfortable using it.
It’s not as though you have to totally learn a new piece of technology or equipment. You see, when we frame growth as “expanding our knowledge base” from something we’re already familiar with, it’s not as scary. Especially when you have a guide, onboarding process, and dedicated producer to lead you.
Unsure about your ability to speak on camera?
Well, you speak with real estate clients all the time, right? Whether it’s on the phone or in-person, your job is relationship-based in nature. You work to understand your clients’ needs and then communicate the best options available on the market at that time.
So here’s the truth: you already have the skill to speak on camera.
You present to your clients all the time anyway. They’re your audience.
When it comes to video marketing, your phone becomes your audience. Simply look into the lens and talk like you would to a client.
Bonus tip: Think of your favorite client. Not a few people — only think of one. What’s their name? Simply imagine them standing in front of you and hold their name in the back of your mind as you speak to the camera. You’ll suddenly find that your delivery is much more personal, authentic, and connected!
In other words, you already have most of the skills needed to learn something new. All you need to do is translate those skills from one area to another. Remember, the rewards of learning something new and mastering it can pay dividends for years to come.
After all, it takes more time for real estate agents to show a home to a single client than it does to create a video that reaches hundreds, if not thousands, of potential clients.
Here’s one final secret: if you’re feeling apprehensive about video marketing for real estate, you’re not alone.
At Rolla, we try to make it as easy for you as possible. We know you’re busy. So in addition to guiding you through the process and editing the video footage for you, we’ve also created templates that are proven to attract leads:
These are video templates designed to appeal to the needs of people on the market.
So what are you waiting for?
Be bold! Try something new and learn something new. You might be surprised at the results!
And don’t worry: Rolla will be with you every shot of the way.