Everybody wins when a local neighborhood is promoted.
Your target audience wins because these potential buyers are looking for an inside scoop that they can’t get anywhere else. If you use our Neighborhood Guide product, you are able to help them envision what their future could look like. Buyers will feel more confident about their purchasing decision because they have the information that they need and want.
Local stores and businesses also win. Not only are you promoting local establishments to new audiences, but you are also providing them with “free” marketing materials that they can share and repost on their own social media platforms. Think about it: if someone created a thoughtful video giving you a shout-out, wouldn’t you want to share it?
And finally, you win. By creating a Neighborhood Guide, you are establishing yourself as a leader in your community and as a trusted resource for buyers. You are proving that you truly care about helping others and being the best resource that you can be. Other real estate agents simply want the sale, but you want to help your clients and your community.
When you look at it this way, Neighborhood Guides aren’t a win-win solution. They’re a win-win-win solution!
Your target audience, your local community, and your real estate business all are beneficiaries of this product.
The best part?
The opportunities for Neighborhood Guides are limitless.
If you live in a major metropolitan area that’s quickly growing, there will be more and more local stores and businesses to feature.
Even if you live in the suburbs or a more rural area, things will always change. A Neighborhood Guide you create this year might need to be updated with new information in two or three years.
At Rolla, we recommend that your Neighborhood Guides are hyper localized and hyper specific.
For example, instead of saying, “We have a great food scene,” show us the food scene. The opportunities and ideas are endless.
Consider some of these ideas:
Showcase the mom-and-pop restaurants in a local district
Maybe you feature a local favorite with a rich history
Perhaps you create a video featuring all of the Italian restaurants, sushi places, etc.
Interview the owner of a farm-to-table restaurant
Video a date-night idea showing every place you recommend going to
Highlight brand new restaurants or places that are about to open
Recommend restaurants with vegan, vegetarian, and gluten free options
These are just the ideas regarding restaurants!
In your neighborhood, there are also bars, parks, and local businesses that you can feature.
Truly, the more hyper-local you get in your video marketing efforts, the more you’ll realize that there is so much positive to showcase about your city!
By utilizing Neighborhood Guides, you are creating conversations that lead to visibility.
And here’s a pro tip: social media loves conversations. The more engagement you get on your posts, video, and social media accounts, the more likely it is that the algorithm will promote you. People naturally want to brag about their community or share their experiences in regards to the places that you’re highlighting in your Neighborhood Guides.
This increased visibility ultimately leads to more phone calls from buyers and sellers who want to work with you.
The increased visibility also lifts your profile as a local leader. Other local leaders will now be more likely to recommend you as a realtor the next time they hear about someone looking for an agent.
In other words, fostering community online leads to real community offline.
With Rolla, you can help make sure that everyone in your neighborhood wins.
So what are you waiting for? The power to help everyone win is in your pocket. All it takes is your phone!