Anyone can use Rolla for their real estate video marketing needs.
And why wouldn’t you?
Real estate agents who use video in their marketing efforts grow their revenue 49% faster than those who don’t, according to research by Vidyard and the Aberdeen Group.
If that’s true for individual real estate agents, then how much better will the results be for a team?
More teammates results in more opportunities to create more videos — and more videos results in more potential leads.
Consider the benefits:
Each video is a unique touchpoint for your audience. Someone who watches a Market Update today might have missed the Listing Video that you posted yesterday. Furthermore, each type of video might appeal to different types of audiences. For example, someone interested in a Neighborhood Guide might not necessarily watch a Market Update video. More videos results in more potential touchpoints for your audience.
Social media platforms love video content. Think about it from the perspective of social media companies: they want to keep audiences on their platform for as long as possible, and that’s what video does. What does this mean for real estate teams? If you can make compelling content such as Market Updates, Topic Videos, and Neighborhood Guides, you can get a lot of “free” exposure from social media. When your reach and impressions increase, so do the opportunities to attract qualified leads.
Video can help with search engine optimization (SEO). One of the factors of SEO is the time spent on your website and average time per session. If people choose to watch the videos on your website such as Agent Bios, they’re increasing the average time spent per session. Search engines such as Google will reward you with higher rankings on results pages, which means more organic traffic and leads in the long run!
These are just some of the many benefits of using video in real estate marketing!
And this is exactly why teams are at an advantage when using Rolla. Teams have more resources to create more videos.
Step 1 is to simply get started!
Video marketing can feel daunting. There’s this misperception that there’s a high barrier to entry. Truth is, all you need to get started is in your pocket! Your smartphone is more than enough to create an effective video.
At Rolla, our onboarding process is specifically designed to ensure that you and your team are equipped with the skills necessary to capture great footage.
To get started, pick one member of the team to be responsible for capturing video.
Oftentimes, the best person to do this is the person who is in charge of marketing for the team. They’ll know the topics that will resonate with your target audience and they can see how easy it is to use Rolla. They’ll also bring their insight of knowing what is likely to perform well on social media.
The next step is to empower everyone on your team to take video on the go.
For example, when it comes to Neighborhood Guides, just imagine how much your team can capture when everyone is using their smartphone to grab footage from different neighborhoods and hot spots.
With teammates, not only will you capture footage quickly, but you’ll also gain multiple points of view through video.
In addition to being able to create more content, you can help each other film to create the highest quality video possible. For example, if you want to create an Agent Bio, you could have one of your teammates film you. This expands the opportunities for creative shots as well as the quality of the video itself. It also means that you don’t have to worry about the video aspect and that you can focus on presenting yourself in the best way possible.
Similarly, you can help your teammates film their own videos. In other words, you can share capture responsibilities for each other, and if one agent can’t be there, another qualified Rolla user on your team can help!
Real estate teams are truly at an advantage when using a platform like Rolla. There are more members on your team who can help create exponentially more content and share the responsibility of capturing video amongst themselves.
The best part?
Rolla’s onboarding process will ensure that every member of the team is on the same page. You’ll have the same insights and guidance to create the best real estate marketing videos possible, but you’ll also bring your own unique perspective to the table.
Ready to get started?
Rolla is here to help you create more touchpoints with your audience through video. With a team, the possibilities are endless!