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Generate leads in your sleep with Rolla’s video subscription service

Did you know that you can generate leads while you sleep? Sounds a little crazy right? Well, not really. You can generate leads while you sleep. Video marketing is the key to doing so. Once you create and upload video content to your social accounts, your potential customers can interact with your video any time of day. With video marketing you’re no longer confined to building leads during business hours or on the weekends at open houses.

First, Consistency

The key part to successfully generating quality leads in your sleep is by consistently posting content. Releasing high-quality, relevant video content on a regular basis will increase your online visibility. Visibility is essential to generating leads. If people aren’t watching your video, you aren’t going to get new leads from unexplored online avenues!

At Rolla, we understand that realtors have a lot going on, and may not have time to consistently make videos. We’ve designed our product to take the thinking and planning out of video content creation. We’ve created a subscription video service with different products to choose to create in under 20 minutes. Our subscribers have access to the following benefits:

  • Three video products to choose from

  • Professional editor

  • Social media and MLS ready videos

  • Much, much more!

The more you post content, the more the algorithm will show your content to users. As a subscriber, you can easily post up to three videos a month. Consistency isn’t the only thing you need though!

Second, Quality Content

Your video marketing should offer viewers quality content. Buyers and sellers want to work with a real estate agent that offers valuable and informational content.

Most real estate agent’s videos for marketing purposes center around three main ideas:

  • Listing videos. Listing videos are a great way to sell your listings. People are looking for their next home online!

  • Topic videos. Topic videos provide value to potential and current clients by offering them helpful tips, tricks, and insider knowledge from an industry expert.

  • Market update videos. Market update videos can help you establish your industry expert status by educating your audience about the market.

Guess what, the templates we just talked about… hit all three of these main ideas. Our subscribers are making quality, engaging, and educational video content in under 20 minutes. Start making quality video for marketing in minutes, subscribe here.

Third, queue the leads while you sleep

Once you’ve got the consistency and quality down you’ll see an increase in the leads you can generate online.

With our subscription service, you’re spending 20 minutes creating a video. That video will exist forever online. The video you created isn’t limited to the 11:00 - 1:00 open house schedule or the “call before 8PM” or risk interrupting dinner, or worse waking someone up.

Current and future clients can interact with you 24/7, 365 days of the year, when you post videos on line. The people watching your video feel like they’re getting facetime with you, without you actually being there.

  • Americans, on average, spend 11 hours listening, watching, reading, or interacting with media per day

  • Americans are watching six hours of video a day

  • Adults are spending an average of 45 minutes a day on social media

  • 64% of adult and 72% of 18-34 year old smart phone users watch video on social media (at least once a day)

Your current and future clients are watching and interacting with videos for hours a day and at home, during prime time. They’re also interacting with video at midnight when they can’t sleep or when they’re getting ready in the morning and scrolling through facebook. Normally, you wouldn’t be able to interact with current and future at this time, but your video can!

The question is, why not take advantage of the way your current and future clients are consuming social media? You can start today, in as little as twenty minutes, when you become a Rolla video subscription user.


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