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Maximizing your shoot: How to film a year’s worth of content in a day


Social media marketing for real estate is a hungry beast.


Think about it: if you post a video on your social media platforms today, how long is its shelf life? Will the algorithm showcase your video on the newsfeed for more than one day? How long will it take before your video is buried by new content?


Even if you use your real estate videos for email marketing, the principles are the same. New emails will come and eventually push down your most recent updates.


This is why we recommend that real estate agents create 36 to 60 videos in a year. These might sound like random numbers, but trust us, they’re not arbitrary. We’ve found that real estate agents who create 36 to 60 marketing videos in a year gain a serious advantage over their competitors.


So creating a minimum of 36 videos in a year must be some serious time commitment, right?


Not necessarily!


With guidance from Rolla’s producers, you can create a year’s worth of content in a day. Seriously! In fact, many real estate agents are able to generate month’s worth of content in as little as one hour.


If an hour is all it takes to attract quality leads, then the upfront time investment is certainly worth it.


So how can you maximize your shoot to make multiple quality videos that attract real estate leads?


Step 1: Utilize Rolla’s Video Products


As a real estate agent, you’re incredibly busy. There are showings, contracts, and other responsibilities that pull you in countless directions.


We understand that your time is valuable. This is why we’ve created two products that can specifically help you generate over a month’s worth of video content:

  1. Market Update Videos

  2. Topic Videos

Here’s the good news: just one hour of filming can yield a dozen or more pieces of video content.


In other words, you don’t have to sit down twelve different times to create twelve different videos.


Simply set aside some time and begin filming. Remember, our goal is to make this as simple for you as possible. Our templates will help guide you through the process so that you know exactly what to film. We try to remove as much of the guesswork as possible.


The best part? Once you’ve finished filming, we handle the editing for you.


Our video editors are highly skilled at not only creating branded videos specifically for you, but they’re also skilled at editing together videos that are cohesive, effective, and social media friendly.


Step 2: Rely On Your Expertise


The idea of creating 36 to 60 videos in a year might sound daunting, but you already have the expertise necessary to create these videos!


You don’t need to create a script for every single video. You don’t need to worry about memorizing lines. You don’t need to learn a skill that you don’t already have.


You are an expert in your market!


Simply talk to the camera on your phone like you would talk to a client. You don’t have to put on a show.


Think about it this way: when you meet with potential clients, you’re trying to be as helpful as possible. You’re answering any questions they have about the local housing market and properties that they’re looking at. If they have questions about any part of the buying or selling process, then you provide those answers as well.


All you have to do is communicate this same information to the camera on your phone.


If you feel uncomfortable being on camera, then take a deep breath and mentally envision one of your clients. Pretend that the camera is your client and talk to the camera exactly how you would talk to them.


Authenticity, transparency, and helpfulness sells.


At Rolla, our goal is to take care of the heavy lifting by providing templates and handling the editing process.


All you have to do is show up and showcase your expertise!


Step 3: Rinse and Repeat!


After filming once, you’ll be more comfortable in front of the camera.


Once you see your real estate marketing videos gaining traction and generating qualified leads, you’ll be excited to make even more content!


Of course, our are here to guide you through every step of the process again and again… and again.


You can even utilize your own ideas for Topic Videos and Market Update Videos.


After all, you know your market better than anyone else. What are frequently asked questions? What’s the breaking news in your market? What’s the key information you want your clients to know?


With Rolla by your side, you can sit down once and generate year’s worth of valuable content.



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