There are over 3 million active real estate agents in the United States, according to the latest estimate from the Association of Real Estate License Law Officials (ARELLO).
So how do you stand out? How can you differentiate yourself from other agents in your market?
You could showcase your experience, but there’s always going to be another agent who has more experience than you.
Perhaps you could focus on your expertise, but again, there’s going to someone else who has more credentials or who also specializes in the same area.
So this raises the question: What’s the one thing you can showcase that is unique to you and nobody else in your market?
The answer is simpler than you think. You.
People want to work with people that they like and trust. When the market is filled with other agents who are also qualified, your personality will be the distinguishing factor that will help you sell homes and land more clients.
Here are 5 ways you can WOW current and future clients:
Invest in video marketing. Fewer than 37% of real estate agents use video marketing to land new clients, according to a survey from the National Association of REALTORS Research Group. Simply using video will help you connect with potential clients because they can see your face, hear your voice, and get a sense of your personality and helpfulness. At Rolla, our Agent Bio and Neighborhood Guide products are designed specifically to equip you with the tools necessary to earn trust and demonstrate your expertise. There’s a reason that agents who use video marketing grow their revenue 49% faster than those who don’t!
Share what you’re passionate about. If you want to create a Neighborhood Guide to help your clients envision what life could be like living there, where would you start? We always suggest being authentic and transparent. If you’re already familiar with the neighborhood, share some of the aspects that excite you. For example, what are your favorite restaurants in the area? Are there hiking trails, greenways, or parks that you enjoy? When you talk about the things that are important to you, viewers can sense that genuine excitement and passion. They’ll naturally be more interested in what you’re talking about and will want to learn more about the neighborhood. They’ll think to themselves, “If this agent is this excited about the neighborhood, I might be, too.”
Tell your story. Imagine you’re choosing a new doctor and you’ve narrowed it down to the final two candidates. Both are equally qualified. They went to the same medical school, residency, and have the same training. One doctor is “dry” and only talks about his qualifications, whereas the other physician tells you about why he got into medicine and shares his passion about helping his patients. Which doctor are you going to choose? Most will choose the latter. Our Agent Bio product gives you the opportunity to share your story. Of course, you’ll want to establish your credibility, but this is an excellent chance to show your personality by sharing your interests and giving a glimpse into your personal life. If viewers can relate with you, they’re more likely to trust you to guide them through one of the largest financial decisions they will ever make.
Get personal. Video marketing can feel like a one-way street. You talk — and the audience listens. But it doesn’t have to be that way, especially with social media. When you share your Agent Bio and Neighborhood Guide videos on social media, chances are that viewers will have questions and will want to know more. Interested viewers, who are the most likely to turn into leads, are going to leave comments and ask questions on your videos. When you have the time, be intentional about replying to these comments. This is an excellent opportunity to engage with your audience and encourage them to get in touch. Furthermore, if other viewers see how helpful you are being in the comments section, they will innately understand that you are a helpful agent. If they have questions, they know that you will listen and will take the time to respond. This is exactly what buyers and sellers want in an agent!
Focus on the community. Through Neighborhood Guides, you can help buyers better understand and “feel” the community. While you want to showcase your personality and your positive traits as an agent, no one wants to watch a self-indulgent video. By focusing on the community and sharing “insider” information about what life is like, you are showcasing all of your positive aspects while remaining helpful to your audience! The best part? This shows that you are truly invested and involved in your community. You’re not just trying to get a commission. Instead, you’re proud to show off your community and you’re excited to share your hometown with others.
At Rolla, our products are designed to empower you to use your personality and unique insights to help you sell homes. By investing in video marketing, you’ll stand out on social media and truly differentiate yourself from competitors in the area.
You’ll also have the opportunity to get personal with your clients so that they trust you to guide them through the homebuying process.
Ready to get started with Rolla? Click here to learn more!