Did you know that:
Listings that feature video get 403% more inquiries than their counterparts
73% of homeowners are more likely to list with agent who uses video marketing
YouTube is the first search destination for 51% of home buyers
All of this information comes from the most recent study into video marketing by the National Association for REALTORS.
With so many undeniable benefits, why aren’t more agents taking advantage of video marketing? What’s the hold up?
For most, it’s uncertainty. There’s sometimes a self-imposed limitation or belief that only professional videographers and photographers are qualified to capture footage for real estate.
Some of the most common objections are: I don’t know what shots to take. What if my footage isn’t good enough? I don’t have time to learn something new. Do I have to edit everything together? I don’t know what will work well on social media.
Do any of those sound familiar?
At Rolla, we aim to change that. The benefits of Listing Videos are game-changing, so we want to equip you with the ability to create Listing Videos in as little as 20 minutes.
But here’s the challenge: today’s consumers have higher standards and expectations than ever. A shaky video with haphazard shots just isn’t going to cut it.
Footage in a listing video needs to be strategic. Does it capture the essence of the space? Does it allow the viewer to visualize what life could be like in the property? Do people get the “feel” of the home even though they haven’t stepped foot inside?
Rolla specializes in video marketing for real estate. Here’s how we help agents capture footage that displays the essence of their listings:
Set the establishing shot. The first shot is what sets the tone and provides an overview of the property. We’ll help guide you through the process to make the best first impression possible. There are things to consider such as lighting, staging, and planning the shot. All of this is covered during our onboarding process, and we provide clear instructions and guides to ensure you always have an action plan of what to do.
Consider hallways and stairs. Hallways and stairs are what tie the different elements of the house together. Though these passageways aren’t living areas like the bedroom or living room, you’ll still want to feature these elements in your Listing Video. But how do you shoot stairs and hallways effectively? Rolla will give you the insider secrets on how to effectively capture those shots.
Showcase the kitchens and bathrooms. It’s often said that the “kitchen is the heart of your home,” so you’ll want to show it off accordingly. But where do you start? How do you capture the close-up details of the stovetop, tiling, and sinks? Again, Rolla will help you get all the clips that you need. But that’s not all. We’ll also take over the full editing process so that all these shots come together seamlessly to market your listing.
Capture the bedroom. The bedroom is one of the most important and personal elements of any home, so it’s important to do the bedroom justice. How do you accurately depict the “feel” of the bedroom? How should you handle obstacles like a doorway? Rolla’s guide and support will help you plan these shots so that you capture the warmth and coziness of your listing’s bedrooms.
Don’t forget about the exterior! Sure, we live inside the home, but homeowners also care about the outward appearance of their home. What does the front entrance look like? What about the general facade of the home? The backyard, front seating area, the view? Is it possible to grab a shot that gives viewers a sneak peak of the home’s surroundings? All of this and much more is covered in Rolla’s onboarding process and in our guides.
Each of our products is strategically designed to capture the feel of a space with high quality footage.
Once you submit your footage to Rolla, we take over from there. In just 48 hours, you’ll receive a stunning video from your dedicated editor, who will edit everything together, handle the music, typography, and any other aspects of production.
If you’re curious about video marketing for real estate, you don’t have to go at it alone.
Rolla is here to help you every shot of the way!