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How to supercharge your real estate marketing with Rolla

When used properly, social media is one of the most powerful tools you can have in your marketing strategy.

With just a click of a button, you can share information with an audience that is craving your expertise and insights. If people start engaging with your content, then social media algorithms start promoting your content and your page. Ultimately, this results in more leads and sales.

But there’s just one downside: each social media platform has its own specifications for video.

Instagram, for example, only allows you to post in square tiles on the main newsfeed. This means that the video must have an aspect ratio of 1:1. The minimum resolution is 600 x 600 while the maximum resolution is 1080 x 1080. On the other hand, Instagram stories, reels, and IGTV recommend a video size of 1,080 pixels x 1,920 pixels, which is a 9:16 ratio.

And that’s just Instagram. Facebook, YouTube, Twitter, SnapChat, and all other social media platforms have their own unique specifications. Unless you’re a full-time social media marketer, it’s just too much to keep track of.

That’s why Rolla keeps track of it for you.

Rolla will provide you with social media cuts of your video. Yes, this means that every video you film will be optimized for all the platforms that your target audience is using. It doesn’t matter whether the platform requires landscape or portrait style. Rolla has you covered.

Social media cuts are available for all of our products:

  • Market Updates

  • Listing Videos

  • Topic Videos

  • Neighborhood Guides

  • Agent Bios

  • Before and After Videos

All it takes is 15 to 20 minutes to capture your footage. Once you submit the footage to Rolla, our professional editors will provide you with a polished product in just 48 hours.

When you view it through this lens, all it takes is 20 minutes worth of effort on your end for a campaign’s worth of content. The best part? You can use it on every social media platform.

With this service from Rolla, you can truly supercharge your marketing efforts.

Our clients have found that video marketing for real estate is so effective that they want to make even more videos. Our most popular package allows for 36 videos per year, but agents and teams that have experienced the benefits often want to create up to 60 videos, which is our Pro Package.

Consider some of the benefits:

  • There are plenty of ideas for video content. Taking the leap into video marketing can seem scary at first, but once you get started, it’s easy to see the limitless opportunities. Market Updates, for example, can be a recurring video since the market is always changing and people want to know the most up-to-date news. Topic Videos are also important because both buyers and sellers have questions about the sales process. Because the questions are endless, so are the ideas for Topic Videos!

  • Videos provide “free” marketing on social media. The goal of virtually every social media platform is to keep users on their platform. After all, this is how these companies make money! Well, according to Facebook, videos posted natively are shared 7x more than links to external sources. What does this mean? Social media companies promote videos in their algorithm because they yield more engagement and they keep users on the site for longer. It costs big money to reach people on TV and radio. With a single upload, however, your content can reach thousands of people organically. The algorithms also promote creators who consistently upload, which is why our Pro Package is increasing in popularity.

  • It’s an insane value. Do you know how much 1 local TV commercial costs to produce? We’re not talking about the high quality national commercials either. Most local commercials cost $10,000 per 30 second spot. Ouch. That’s more than any of our yearly packages — and that doesn’t even include the cost for airing the ad on TV. Not only are most of your videos going to be longer than 30 seconds, they’re going to be optimized for every social media platform. We take care of the editing and the specs for you. The best part? It lives forever on social media and on your website, giving you endless opportunities to attract new qualified leads and clients.

Once you start creating video with Rolla, you’ll quickly see all the opportunities for content ideas. Since it takes fewer than 15 to 20 minutes to capture footage for a video, you can quickly church through content.

The more content you create, the more potential touchpoints are out there for future clients.

People spend more time on social media than on any other websites. Facebook, YouTube, Twitter, and Instagram are four of the top ten most visited websites every single month.

Instagram and Facebook continue to be among the most downloaded apps of all time.

Audiences are spending more time on social media than ever before, so why not meet them where they are? Rolla will help you make sure you always put your best foot forward.

With our products, you can truly maximize your output and maximize your marketing efforts. We’re excited to help you get those tangible results!


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