Did you know that the median gross income of real estate agents is $43,330 per year? This is according to data compiled by the National Association of REALTORS®.
For the top performing realtors, earnings start around $112,610, according to the U.S. Bureau of Labor Statistics. Earnings can be $500,000 or more annually for realtors at the top of their game.
Because realtors make a living from commissions, if you want to increase your earnings, then you need to increase your transactions.
Most agents accomplish this by either selling more homes or by focusing on luxury properties.
However, without a strategy, agents can find themselves quickly burning out. For example, realtors can try to earn more leads, but without a way to qualify the leads, they end up wasting their time on people who aren’t interested in the properties or aren’t the right fit.
So that raises the question: how do the top realtors differentiate themselves from their peers? What techniques and strategies do they use to sell more homes?
The answer: video marketing!
The data speaks for itself. Agents who use video in their marketing strategy grow their revenue 49% faster than agents who don’t. Furthermore, Rolla makes it possible to create a professional video that actually works in just 20 minutes.
Put another way — if you could sell more homes and grow your revenue by 49% with just 20 more minutes of work, would you do it? For most agents, the answer is a resounding, “Yes!”
So what exactly makes video marketing for real estate so powerful?
1. Listing Videos inherently qualify leads.
If someone contacts you as a result of a Listing Video, they are likely a qualified lead. How do we know this? People who aren’t interested in the property aren’t likely to contact you after watching your Listing Video. After all, it would be a waste of their time. Why would they want to contact you to learn more about the property (or tour it) if the video didn’t capture their interest? Instead, people who contact you as a result of a Listing Video are likely interested in the property. The video provided them with the essence of the home and they have a feeling of what it might be like to actually live there. Now, they want to take things to the next level. At Rolla, we guide agents through the process of how to properly capture video for each listing. You don’t need a professional cinematographer or to hire a film crew. All you need is your smartphone. Our onboarding process will guide you through how to take the perfect shot to showcase a listing and create demand for that property. You’ll even have a dedicated video editor who will edit all your clips together and handle any of your branding needs!
2. Agent Bios create an immediate connection.
Up to 75% of viewers immediately “trust” someone they see on video, according to Dipsticks Research Group. This is why broadcasters are a staple of cable and local news. How can video be so powerful? Because it truly captures the essence, voice, and personality of whoever is in front of the camera. However, an Agent Bio shouldn’t just be a video-version of your resume. Yes, viewers want to hear about your experience and trust that you’re qualified, but they also want to feel like they know you. For example, what do you love about your community? What got you into real estate? What’s something interesting about you that isn’t work-related? Answering these questions will help create a more holistic image of who you actually are. They create opportunities for the viewer to relate to you, while also showing off your community and your experience. Rolla will guide you through every step of the process so that you feel comfortable in front of the camera. In addition to our onboarding process, our blog also equips agents with the latest tips, tricks, and Rolla related news!
3. You can potentially reach thousands of people — for free.
You don’t need to invest in television ads for video marketing to be effective. Simply using video on social media can be enough to generate qualified leads. When users engage with your content (i.e. videos), the algorithms will notice. Social media platforms will then give your videos preferential treatment and showcase them more on people’s newsfeeds or on the discover page. How can you trust that users will engage with your video? With Rolla, you have a dedicated video editor on your side. Not only do we equip you with the tools and know-how to capture captivating video, but we provide a professional editor who will edit everything together and provide files specifically sized and edited for social media. The best part? You can allow your videos to live forever on your social media and on your website. This means that you can continue to gain traction and earn qualified leads even long-after you uploaded the original video. In fact, feel free to re-share videos such as your Agent Bio or Neighborhood Guides on your social media pages. People on the market to buy or sell their homes are hungry for quality content from a trusted realtor like you.
Ready to sell more homes?
Video marketing for real estate is the answer, and Rolla is here to help you make the process as seamless, efficient, and practical as possible.
Click here to learn more!