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7 video marketing statistics every realtor needs to know

The number one search engine in the world is Google.

Can you guess what’s number two?

That’s right: YouTube.

YouTube is considered the second largest search engine in the world. This underscores the importance of video marketing in any industry, especially real estate. Using video enhances your ability to communicate with wide audiences, producing immediate results.

At Rolla, our mission is to make it as easy and seamless as possible for busy realtors to invest in video marketing. In fact, we’ve found that twenty minutes is all it takes to produce quality content.

So why aren’t more realtors taking the leap into video marketing?

In many cases, the ROI and impact of video can appear difficult to measure. Without measurable ROI, busy agents will prioritize their time elsewhere.

But the data is clear: video marketing for real estate works.

So let’s get specific. Here are 7 video marketing statistics that every realtor needs to know:

  1. Realtors earn 403% more inquiries if they use video marketing. When agents use a video to showcase a property (such as the Listing Video product by Rolla), they earn 403% more inquiries compared to listings without a video. This is according to a report by the National Association of REALTORS®. More inquiries results in more leads, which results in more opportunities for sales and closings.

  2. Home sales increased by 20% after a video marketing campaign. Century 21 reported a 20% increase in home sales after they ran a video campaign on their social media channels, according to a report by Animoto. The platforms they used were Facebook, YouTube, and Flickr. This was strictly an online campaign, as no television ad buys or radio placements were utilized.

  3. Viewers remember 95% of a message from video compared to 10% from text. It’s no secret that humans are visual creatures, but the contrast is stark when it comes to video marketing. Pop Video reports that viewers remember 95% of the message they heard or saw in a video compared to the same message provided in written text. Emails, newsletters, and brochures are important, but video marketing can help realtors bring their marketing to the next level.

  4. Only 38% of agents use videos in their marketing. The most recent survey from the National Association of REALTORS® in 2018 revealed that only 38% of agents use video. When you consider the number of realtors who use video consistently, the number is likely much lower. One estimate claims only 9% of agents create listing videos. So why does this matter? Agents who invest in video now are still on the leading edge. It’s much easier to differentiate yourself and stand out from the crowd when you’re doing something (i.e. video marketing) that few in your industry are doing.

  5. Realtors who use video grow their revenue 49% faster than those who don’t. At Rolla, this is something that we’ve witnessed time and time again with realtors who’ve trusted us with their video marketing needs. Turns out that it’s not just real estate. WordStream reports that marketers in virtually every industry grow 49% faster than competitors who don’t use video.

  6. SEO traffic increased by 157% once a video was embedded. For most real estate agents, your web presence is a significant way to attract leads. The National Association of REALTORS® reports that realtors who embedded videos on their websites saw a 157% increase in organic traffic. Furthermore, these were highly qualified leads, as agents experienced an average of 4X more inquiries.

  7. 73% of sellers will choose a realtor who uses video over one who doesn’t. When families sell their homes, they want to partner with an agent they trust will get them a fair deal and will market the home to its fullest potential. The National Association of REALTORS® reveals that when faced with the choice, 73% of sellers would choose a realtor who utilizes video marketing over the other option.

When it comes to video marketing for real estate, there are many different types of conversions. For example, there’s the conversion of earning someone’s trust to use you as their agent. On the other hand, there’s the conversion of actually selling a property.

At Rolla, we understand that realtors have different goals and different needs. This is why we have a wide range of products designed to empower agents to meet those goals.

Listing Videos, for instance, deliver qualified leads and showcase properties in a way that captures the essence and feeling of a home. A separate but equally important product are our Agent Bios, which earn trust, rapport, and build an emotional connection. And yet another product is our Neighborhood Guide, which gives realtors the opportunity to highlight their community and local districts.

And that’s just the tip of the iceberg.

No matter which product you use, you’ll be assigned a dedicated editor who will handle your branding needs.

Want to learn more about all of our products and the Rolla difference? Click here to get started!


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