Video isn’t just effective on social media. It will increase the open rate of your new listing and open house email blasts. The more people you reach, the better for you and your client. So, why not include a video walk through in your emails? We’ll bet you that your open rate will sky rocket.
Increase conversion and click-through rates
You may be asking yourself what a conversion or click-through rate is. These two metrics measure how many people clicked a link in your email or visited your website. Studies show that using video in email leads to a 300% increase in click-through rates compared to emails without video. 300% new eyes on your website and information? Sounds like a win to us!
Increase email open rates
The biggest challenge of sending out an email to thousands of metro area brokers and buyers about your new listing, is getting them to open it. You can spend hours crafting the perfect click-baity email subject line, or you can spend 20 minutes creating a video of your listing and two more minutes embedding the video into your email. Did you know that including the term video in your subject line increases open rates from 7% to 13%?
Think about it: 20 minutes to record a video, 2 minutes to embed the video, and 2 minutes to write “Open House or New Listing [video]” in your subject line, and 7% to 13% more people are going to look at that email? It’s a no brainer!
Social media shares and boosts to SEO
This is arguably the most important aspect of including video in your email marketing because it will grow your business. The more people that share your video on social media, the more people that will see, not only the listing, but your website too.
Additionally, sharing on social media boosts your SEO and tells google algorithms that your content is legit. Remember, quality content is what the SEO algorithms are looking for! Boosting your SEO moves your website up to the top of the google search results. Anyone that searches for a local realtor will see your name thanks to including video in your email marketing.
RELATED: Increase your open rates with video
We’ve designed a product to help
Our video subscription service can help you create high-quality videos in under 20 minutes. We’ve made creating videos as easy as clicking a button. As a member you have access to:
Personalized branding on all videos
MLS and social media ready videos for easy sharing on Facebook video, Instagram, Llinkedin and more
24/7 tutorial access
Pre-licensed music library to choose background music for your video
We’ve turned your cell phone into a Matterport alternative! No longer do you have to wait for the Matterport to free up.
Our subscribers have access to a personalized producer and our pre-made templates. Our templates include listing videos, market update videos, and topic videos. In each one of these templates we’ve already thought out the shots you’ll need to create a video that is professional and beautiful. Select your template, follow the prompts, and send your clips to your editor. Just like that, you’ve created a professional video in under 20 minutes.
Yes, you read that right. We provide all of our members with a professional video editor that will splice together your video clips into one full-length listing video. You’ll have your video back in under 48 hours, ready to post on social media. Say goodbye to pesky video editing websites and late nights spent google searching “how to make a virtual tour.” Rolla’s got you covered from start to finish.
What are you waiting for? Don’t spend thousands on video making software. Subscribe today and add tour creator to your real estate resume. Oh, and also increase your email marketing viewership rates. We can’t wait to welcome you into the Rolla video family!