When it comes to video marketing, having a dedicated editor will make your life easier.
They’ll handle branding requirements, size specifications for social media, and other best practices to deliver you with a professional video that captures your audience’s attention.
Unfortunately, hiring a video editor can be expensive. According to Payscale, the average salary for a video editor is $48,928. This can go as high as $79,000 annually depending on your location and market.
Even if you don’t hire a full-time editor, the alternative options can be similarly expensive. Agencies tend to charge thousands for a single finished video and the most in-demand freelancers charge exorbitant hourly fees.
What if there was a better way to do video marketing for real estate?
At Rolla, our products are designed to help real estate agents and their teams produce up to 60 videos per year. We make it efficient, effective, and affordable.
All it takes is your smartphone. You don’t need to hire a filming crew, make-up artist, wardrobe stylist, scriptwriter, director… or an editor.
Rolla will guide you through the process of capturing the perfect shots. When you partner with Rolla, you are assigned a dedicated editor who will then piece together your clips to create a captivating video.
Your dedicated editor will handle everything you need, including custom branding, background music, and files sized specifically for social media platforms. Each Rolla package guarantees a 48 hour turnaround once you submit your footage.
Our editors will help you make the most out of our products, which include:
Before and After Videos
Agents like you are busy, especially in today’s market. Meetings, showings, and contracts take a lot of time.
This is why so many agents don’t take the leap into video marketing, despite all the benefits. Top performing realtors don’t want to invest in something unless they can do it correctly.
That’s what Rolla empowers agents to be able to do. All it takes is 20 minutes to capture footage. In fact, we’ve found that once agents are comfortable with our products and using their smartphone, they can capture footage in as little as 15 or even 10 minutes, depending on the video or the property.
When it comes to editing (the time consuming part), Rolla takes that off your shoulders. Because you have a dedicated editor, you can rest assured that your final edits will meet your needs and incorporate your branding requirements.
So why exactly is an editor important? Why can’t realtors upload footage from their phone directly onto social media?
Editors remove unwanted footage.
Even though our process is streamlined, there’s still going to be “extra” footage on your phone. That’s just part of the process. For example, let’s say someone accidentally walks into your first shot and you have to retake the video. Our video editors will remove the errors and only use the best footage.
They mix and edit footage together to create a smooth flow.
Video marketing for real estate is a form of storytelling. For example, a Listing Video tells the story of a home and the property. Rolla will guide you through the process of capturing the perfect shots, then your dedicated editor will piece everything together in a way that helps viewers understand and get a feel for the home. The final goal is always to ensure that viewers comprehend the key pieces of information.
Professional editors improve your branding and handle technicalities.
If you’re going to post your videos on social media and on your website, you’ll want to ensure the videos are branded accordingly. Our editors help you take your branding to the next level by keeping your videos consistent with custom branding. Furthermore, our editors understand the size specifications for the various social media platforms. YouTube, for instance, has different size requirements than IGTV or even Facebook. Your editor will handle all of that for you so that you can focus on growing your business.
Editors handle sound editing.
When we think of video, it’s easy to focus on the visuals, but sound is just as important. For instance, what’s the background music going to be? Is the music going to be licensed for social media? Our Music Library handles those concerns and is available for all our Plans. Our Essential and Pro plans include the option for Voice Over and Basic subscribers can also have voice overs for a $50 add-on. Editors will make sure that the voice over matches perfectly with what is seen on screen. They also handle sound editing so that the volume isn’t too loud or distorted.
An editor is a MUST when it comes to video marketing.
Fortunately, you don’t need to spend $48,928 to hire a full-time video editor.
With Rolla, you’ll enjoy the benefits of a dedicated editor so you can focus on capturing footage and taking care of your clients.
Remember, 20 minutes is all you need to take your marketing and revenue to the next level!
Ready to get started? Learn more about Rolla today!