- 5 min read

7 simple steps to use video to market your real estate business

We’ve talked about individual videos like topic videos, market update videos, and listing videos. What do you do with them? How do you actually get them to grow your business? We’ve got you covered with a step by step marketing plan to get you noticed online. Let’s get into it.

Step 1: Consistently produce video content

In any marketing strategy, consistency is key. It’s the same for video marketing! Just like you send out postcards for every new listing, or emails every week, you should be creating and posting videos to your social channels on the same schedule.

When you create content consistently, your online audience will know that they can count on you for regular, valuable content. The more content you create, the higher chance you have of generating leads!

All data shows that video is the future of marketing. Get ahead of the curve by building the habit of creating video content NOW. With Rolla, It’s as easy as taking a picture with your iPhone.

When you sign up with Rolla, you have access to step-by-step guidance to help you create video content easily and 24/7 access to the full tutorial video library.

Step 2: Upload to YouTube

At this point, you’re making topic videos, market update videos, and listing videos consistently. What do you do with these videos once you’ve received them back from Rolla? Post them to YouTube. YouTube is a great place to store your content for many reasons, but the main reasons are:

YouTube is booming in real estate. It is quickly becoming the number one place for buyers and sellers to search for information.
Cross posting from YouTube is super easy.

An important step to uploading your YouTube videos online is optimizing them. Optimizing your videos will boost your visibility on YouTube AND on your other social platforms like Instagram, Facebook, and LinkedIn.

What does optimizing mean? Well, it essentially means incorporating things the google search engine algorithm deems important such as catchy headlines, good thumbnails, and keywords. When you incorporate these optimization tactics, you’re likely to snag the attention of google search algorithms and boost your content to the top of your audience’s local search rankings.

Here are some tips to help you optimize your YouTube videos:

Fill out every box YouTube provides you. It is important to completely fill out the content page before you upload your video to YouTube. This will signal to google search engines that your video is worth watching. Google can distinguish between good and bad quality content; a completely filled out content page is a point in the good quality content column.
Create catchy headlines. Remember in past articles we talked about how your audience is usually searching for an answer to a question online? Well, making the headline of your video related to the questions your audience is searching for will capture their attention! Don’t bury the lead or write a quirky clickbait title. Put yourself in your audience’s shoes and think about what you would want to see in a title.
Keywording. This is a little more difficult. Don’t worry though, we’ve got you covered. Do a quick search on ubersuggest.com or Google AdWords to find out what keywords your audience is using to find content. For example, 18,100 people are searching for “when buying a house what are the steps” per month. You would want to use that keyword phrase throughout your video description and title. This tells google your content is related to that search and google will rank your content higher when someone searches for house buying steps.

Pro tip: Stick to keywords that are related to your content! Google knows when you use keywords that don’t align with your content and will rank the video negatively.

Make a good thumbnail. When your audience is looking for video content, the first introduction they have to your video is a thumbnail. Make sure your thumbnail contains a clear image. For more advanced video creators, you should add images and words onto your thumbnail photo to stand out from the pack.

Step 3: Cross post your video from YouTube to Facebook

Now that you’ve optimized your video for YouTube, share the video on your Facebook page. The great thing about posting on YouTube first is that you can copy everything you wrote for your YouTube video into your Facebook post, including titles and video description.

The second-best thing is you can boost your video on Facebook to different demographics and expand your reach. You can upload your video to Facebook as a video ad and boost it from your facebook ads manager. Boosting your video on Facebook is a great way to tap into a larger audience; Facebook will show your content to anyone that matches the demographic you chose even if you’re not friends on Facebook. In addition, Facebook boost is relatively inexpensive.

Throughout the durations of your Facebook boost, you’ll get dedicated reports on how well your video is doing in the different demographics you’ve chosen.

Step 4: Share, share, share

In addition to your Facebook boost campaign, you should share your video multiple times a week. You should also ask your friends and family to share your video. The more times and the more people that share your Facebook video, the larger your audience becomes.

Don’t be shy about sharing your video; it can be scary at first, especially if you’re new to making video. Remember that you’re providing valuable information that people want or need to know. Most importantly, you’re growing your business! Your Facebook friends and clients will respect the hustle.

Step 5: Include the video in your email marketing

Embed your YouTube video into your email marketing. Studies show that people are more likely to click on and watch video when it is included in an email. The more people that watch the video embedded in your email (this goes for your Facebook page too) the more your YouTube views increase.

This is going to cause a chain reaction, and bear with me as I explain it.

·The more people that click on and watch your embedded video, the more your YouTube video views will increase.
Increased views on YouTube means your video content is pushed higher up the YouTube search rankings.
A higher ranking on YouTube tells google you have created quality content worth viewing.
When Google knows that your content is quality, the algorithm pushes your content higher up on your audience’s google search page.

See? It’s all connected!

Step 6: Cross post to your blog or website

Take what we just talked about above and apply it to your blog or website too. Google loves video content! The search engine algorithm will prioritize content with video over content without video. Thus, increasing your chances of your blog or website ranking higher on a google search page.

Did you know that websites ranked on the first page of google search results receive 71% of clicks? 71% of clicks = more eyes on your site, more eyes on your site = more leads!

STEP 7: Implement with Rolla

Now that we’ve laid out an easy-to-follow marketing plan for you, get to creating some video. Remember, using Rolla makes video content creation easy. With Rolla, making video content is as fast as sending a text. Start creating video content now to grow your business in the future! You have the power (in your pocket) to grow your real estate business more than you could have ever dreamed of. It all starts with you, your phone, and Rolla.