How to elevate your team’s branding with video

Did you know there are over 2 million active real estate agents in the United States?

And did you know there are currently 106,548 real estate brokerage firms across the country?

No matter where you live, there is considerable competition for a finite number of potential buyers and sellers. So, how are you differentiating your brand? Why should someone work with you or your firm over the other agents in the city? What are you doing to elevate your branding over the others?

If you aren’t using video in your marketing, then you aren’t differentiating yourself enough.

The data speaks for itself: agents who use video grow their revenue 49% faster than those who don’t.

You already have an entire team of talented, experienced, and knowledgeable agents. Why not harness the power of this team to regularly make video content?

Yes, brokerage branding will help support your team. However, think of that branding as the baseline. It’s the foundation from which your team can elevate to becoming the go-to agents in your region.

Truth is, you still have to market your team in a way that separates you from everyone else.

With Rolla, you can do this through the following products:

1. Agent Bios

2. Neighborhood Guides

3. Listing Videos

These are products that set your team apart as local experts, thought-leaders, exclusive resources, and trusted agents.

Our editors also provide custom branding during the editing process, ensuring that your videos match your branding needs.

The best part?

Because you work as a team, the video responsibilities don’t have to be on a single person’s shoulder. Agents who work together can utilize Rolla to become a content generating machine.

Related: 4 ways video content can grow your real estate business

Since all you need is 20 minutes or less to capture effective video, you can churn out massive amounts of video content. Our Agent Bio, Neighborhood Guide, and Listing Video products can be used across all your online properties, including social media, email newsletters, and your website.

Consider some of the benefits of video marketing for real estate:

1. Elevate your team’s branding. While brand colors and logos are important, nothing compares to showcasing yourself and your team as the brand. Potential clients get to see your face, hear your voice, and get a sense of your character and personality before they even meet you.
   

2. Distinguish yourself from other agents. Despite the ease of doing video marketing with Rolla, there is still widespread perception that there is a high barrier to entry in video marketing. With that being said, most agents do not invest in video marketing for real estate. Doing so will distinguish you in any market.
   

3. You can get leads for years. Agent Bios and Neighborhood Guides are what we call “evergreen content.” This refers to your videos that will be relevant months or even years from today. Even if you post a Neighborhood Guide this month, you can repost it again in the future. The video belongs to you and you can get more mileage out of this marketing medium compared to other assets. This means lead generation for months and years to come.
   

4. Showcase the strength and diversity of your team. You might not know every neighborhood in the city at the back of your hand. If you divvy up and have agents capture footage for Neighborhood Guides based on the areas they represent or are visiting, you give everyone on your team the opportunity to showcase their expertise and unique perspective.
   

5. It’s cost-effective. While traditional advertising and PPC advertising are important, they can be expensive. One of the downsides is that once the advertising money stops, the leads stop coming in. On the other hand, video marketing is extremely cost-efficient and effective since the videos can be re-shared and add SEO value to your website. They are also more cost effective in online advertising, as videos are typically the much less expensive pay-per-view rather than pay-per-click.
   

6. It’s timely. In addition to evergreen content, video provides the opportunity for timely content. Listing Videos, for example, really help potential buyers get a feel for the property in a way that still photos can’t provide. In these videos, you can even provide your insight and perspective so the viewer can better envision their future in the property.
   

7. Leads are more qualified. If someone watches a Listing Video, they’re not going to contact you as the agent unless they are interested in the property. This means that leads that come to you organically through your video marketing efforts are more likely to be qualified leads that convert into a closing sale.

Elevating your team’s branding doesn’t only have to do with the logo or color scheme. Rather, it’s about the value and connection that you provide to your audience.

Video is as close as we can get to meeting in person — without actually meeting in person. That’s what makes video marketing so effective.

When your team of agents works together, you can quickly generate a powerhouse of effective video content.

With Rolla, you’ll never run out of content for marketing. Our Agent Bio, Neighborhood Guide, and Listing Video products are designed to elevate your team’s brand identity quickly through the power of short video.

It’s time to get started and elevate your team today!

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