- 5 min read

Increase foot-traffic and sell your listing faster with this two-step plan

As a new or experienced real estate agent, you’re always searching for creative ways to increase viewership and reach of your listing. Not only for your clients, but for yourself. A listing sold fast means commission in your pocket. But how do you do that? You’ve sent out the flyers and the post cards, you’ve shared the listing details with realtors in your office, you’ve hosted hours and hours of open houses but, you’re still not getting quality foot traffic. After all, quality foot traffic = a sold listing. So, how do you grab buyers attention and increase quality leads? Video content and social media marketing.

Creating video content is daunting, time consuming, and expensive; many realtors think they can’t create good video so they don’t bother trying. However, video works and video content sells listings. We have a plan to help every real estate agent create professional video content to get your listing sold and commission in your pocket, fast.

Step 1: Make a killer video of your listing

You may be starting to tune out here; you’re saying, “video is overdone, and no one watched the videos I made a year ago.” Let me stop you right there, video content isn’t overdone, in fact it’s hardly used by listing agents. According to a new Inman poll,

85% of buyers and sellers want to work with an agent who uses video
Home’s listed with video get four times the inquiries of home listed without video
Including video in your emails doubles the click through rate and reduces opt-outs by 75%.

It’s clear that video works, and that video will sell your listing in record time. Remember, good content = quality foot traffic, and quality foot traffic = a sold listing.

So, what makes a good video?

Have a plan

Think about the shots you want to take and how you want the end product to look. Going into a video shoot with a plan will save a lot of headache later in the editing process and will help you film your shots quicker.

Hit specific property features

Do a thorough walkthrough of the house. Buyers want to see what the home looks like in real-time and imagine themselves living there.

Include a call to action

Make it easy for buyers to contact you about the listing. You don’t want to lose them because you forgot to include your contact information in the video! Ask them to call or email you for more information.

Tell a story

Using your listing video to tell a story about the house or neighborhood will get buyers emotionally invested in your property; including extras like music will form an emotional bond between the house and the buyer. A buyer that feels an emotional connection to a home is more likely to call!

Rolla saves the day

If you’re still doubting your video skills, we have a suggestion for you: try Rolla. Rolla is designed to help realtors create professional quality listing videos in minutes. You don’t have to spend time learning how to set up the perfect shot, and you don’t have to spend your hard earned commission hiring someone else to shoot the listing video for you. Rolla’s team will give you the tools you need to create professional quality real estate listing videos every time. Rolla takes the guesswork out of creating a listing video that pops.

You’ve tried Rolla, now what?

Now that you’ve gone through the Rolla listing video academy and received your professional quality listing video back from the production team, it’s time to blast that video all over social media.

Photo credit: hubspot.com

Step 2: Create targeted social media campaigns with your new listing video

Once your listing video is edited together, it is time to share the video on social media. Post it to your Tiktok, Instagram, Linkedin, Facebook, and include it in all your online marketing. It is important to make and promote engaging (read: video) social media content to differentiate yourself from other content creators out there. A professional looking video with a dynamic thumbnail photo will get more clicks.

Why will marketing the listing video on social sell the listing faster?

In 2020, 51% of buyers found the home they purchased on the internet, and
47% of a real estate agent’s quality leads come from social media.

Buyers are combing through social media to find a house worth visiting, and you need to stand out. A well-done, expertly edited video can help you reach more buyers, weeks faster than you would have without video and social media marketing.

How do you make a listing video worth watching? Rolla.

Are you overwhelmed yet? Creating a listing video is no joke. The traditional way of doing it yourself takes a lot of time and a lot of money. Additionally, hiring a professional videographer for even one listing can cost you your entire commission AND professional video companies could take over a month to get you a final cut worth marketing on social media. Rolla changes all that.

Rolla can help you create professional video content in less than 72 hours.

We are a video content company created with the real estate agent in mind. The benefits of using Rolla for your listing are limitless. Here are a few of the added benefits:

All you need is your cell phone

Rolla provides you with all the tools you need to make professional quality video, including on-demand editing, your own personal producer, and a DJI Osmo phone stabilizer for high-quality videos.

No video and editing production necessary

Rolla handles all your editing and video production. After you shoot your content, send it to your Rolla production team. We will edit your footage into a professional quality, social media ready video in just 48 hours.

20 minutes tops

Rolla provides a full tutorial to walk you through how to shoot high-quality video. After your tutorial, it will only take 20 minutes to capture your listing footage.

Easy to use and cost-effective

Real estate agents that have used Rolla say that it is “the most cost-effective luxury video product on the market right now.” “It's a quick and easy way to create a great video.” “It elevated [their] ability to market for a fraction of the cost.” and much more.

Check out videos we’ve produced for other agents here.

Stop using the marketing methods that don’t work. With Rolla, start creating professional quality content in 20 minutes for a fraction of the cost of a professional video company. At Rolla we give you the tools you need to be successful. This is the year that you hit the 1% club with the help of quality video content. Remember, quality content = quality foot traffic and leads. Book a free demo of Rolla today.

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